Digital Marketing: SEO Vs. PPC

[Mika]

Search Engine Marketing (SEM) is one of the popular Digital Marketing methods. SEM is actually a combination of Search Engine Optimization and Pay Per Click. SEO is about organic position on search engines that bring traffic overtime. It offers long term results and also online going process. It improves online visibility. It can also be free or low cost marketing. PPC is basically paid position that brings immediate traffic and immediate results. You can do it only when you spend money. It is one tome set up but also improves sales. If you want to improve sales and traffic, you will have to use a combination of both.

 

[sahiido]

SEO and SEM work hand in hand to improve a website's online presence and drive traffic through both organic and paid means. Each strategy has its own strengths, and when used together effectively, they can significantly boost a website's visibility and reach.

 

[Mika]

Yes, you can do both SEO and SEM at the same time. You can get ranked for paid search as well as organic search. However, unlike SEO, SEM requires substantial amount. The average CPC on Google search is around $2, which means for every click generated on your ad, you will have to spend $2. And not all clicks result in conversion and conversion is just around 6-8 percent. You might be on the losing side if your ads do not convert well with SEM