Generative AI is becoming popular day by day and it is extensively being used on all fields, including Digital Marketing. So, what are the advantages and disadvantages of using AI in the field of Digital Marketing?
One of the major advantages is you can streamline ad creation process (creating content for ad). With AI, you can target more specific audiences, and also personalize your ad copy and ad graphics. AI also helps you with automated ad campaign management.
On the flip side, there are issues with data security and privacy, as well as lack human creativity. It might not create the kind of content you want and you might need to edit thoroughly
One of the major advantages is you can streamline ad creation process (creating content for ad). With AI, you can target more specific audiences, and also personalize your ad copy and ad graphics. AI also helps you with automated ad campaign management.
On the flip side, there are issues with data security and privacy, as well as lack human creativity. It might not create the kind of content you want and you might need to edit thoroughly