If you want to become successful with Digital Marketing you need to use a combination of paid and free methods. If you are marketing on social media, you will have to use both paid social and organic post. So, what is the basic difference? With paid social, you can reach a large audience. You can also target potential customers interested in your products and services. Paid social also allows you to increase awareness, as well as improve leads and sales. On the other hand organic posts will allow you to reach your followers, you can share your content for free and also build relationships, community and awareness.