Why Businesses Should Offer Discounts

[Highs]

Offering discounts and promotions as a business wil help you:

Attract new customers: Coupons and special offers will always be there to ensure that as a business entity you ‘grab’ customers who would have easily passed your business without a second glance.

Boost customer loyalty: Measures such as customer discounts and bonuses helps in that it gives a perception that the business cares for the customer’s welfare and would like to reciprocate more of the same for the benefiting customer.

Clear inventory: Such things as discounts ensure the clearance of excessive equities in the market and hence the low likelihood of food spoiling while new equities are stored.

Competitive advantage: For purposes of countering competition, discounts and promos are useful tools for businesses in that they ensure that clients patronize the business and its products or services as opposed to those offered by the competitor in the market.

 

[Mika]

Well giving discounts is a great way ti improve sales. Most of the customers are price conscious, they will always choose a product that is cheaper and can get deals. Therefore, when you give discounts, your potential customers are likely to choose you over your competitor. There are a lot of ways to give discounts, the most common way is to offer discounts per unity, another one is to offer bulk purchase discounts, another one is loyal customer discounts, etc.