Cash flow is king in any type of business endeavor and running a business that is not cash flow positive is equivalent to swimming upstream, the wave is against you unless you have a plan of covering your costs as time goes on with your model.
The moment a business owner realises his expenses are bigger than his revenue, he should endeavor to find ways to mitigate that before closing, if efforts did not yield anything positive, you can try to sell the business, getting buyers might be hard or easy depending on the industry you are in and if it didn't work then consider to close off to terminate the burn rate.
The moment a business owner realises his expenses are bigger than his revenue, he should endeavor to find ways to mitigate that before closing, if efforts did not yield anything positive, you can try to sell the business, getting buyers might be hard or easy depending on the industry you are in and if it didn't work then consider to close off to terminate the burn rate.