It is very important to see how your effort on social media is doing. When you are able to track your performance, you can build a better strategy and also improve conversions
Add custom tags to categorize your content and sort them out easily
Make adjustments based on what your competitors are doing
Check your new followers and engagements. Also check your post reach and post engagement.
Find out what kind of content are not getting any kind of traction and what kind of content are getting most attention.
Find out what kind of posting time works best for your content.