Customer satisfaction is very important in business because if your customers are happy they will not only buy from you again and again but they might even help promote your business through word of mouth marketing even when you do not ask them to do it. Therefore, it is important to keep your customers happy too. You also need to connect with your customers through social media and regularly update your customers about new offers, new products, deals, and even give discounts. When you are connected with your customers, it will help you maintain their trust, which in turn makes them keep coming back to you for more.