I thought I about how to become a leader of business and I conclude that the only way is To become their servant first. That is facing your client’s pains and being driven to solving them. Today, brand building is just about the ability of selling products or goods to the public. Tell the truth —give your audience true stories that will be relevant to their lives. Hopefully, this will provide some answers as to how and why you should show up always so that a subject can know that much can be relied upon. Try to your customers and respod to their queries as well as considering their opinions. Know that a little controversy can attract the public’s attention; however, one should notoverstep the line of ethical conduct. If you focused on your audience’s needs, your audience would trustyou, and eventually,, you will become the go-to platform in your niche tofollow.