If you already have an idea and some money to spare, your online business can be set up within 30 minutes. However, generating sales can take months, and in worse case scenario, sales might never come. So, how do you ensure that you do not end up shutting down your business? Well, first and foremost, you need to boost your business's visibility with SEO. When you do SEO, your store will show up in search engine results, and you are likely to get traffic, and sales. Secondly, promote your business through digital marketing. Use multiple channels for digital marketing, for instance, social media marketing, search engine marketing, etc and spread the word to attract customers. These two methods, if done correctly, will ensure that your business will thrive.