Why You Should Build a Brand as a New Business

[Spencer]

When you are just starting to make money online or build a reputation as a business owner, one of the most important thing you can focus on is to build a brand behind it, this can vary as it can either be your brand or your company's brand but people want to feel like they're interacting with a brand when doing a business with you.

Get on social media and start sharing your thought, try to get on as much podcasts as you can, become an evangelist of your product, this can give you proper leverage for when you want to launch another line of products.

 

[Mika]

between Coca Cola and xyz drink, what would you choose? well, you will choose coca cola and we know why. It is a big brand, so you trust the product, you know you will get value from the drink. Xyz drink might be as good as coca cola, or even better but you will rarely choose it over coca cola. So how does xyz drink generate sales. Well, that's where branding comes in. With branding business try to make their products known to the target customers.