Using brand ambassadors is common marketing strategy uses by businesses. The role of brand ambassadors is to promote products and services, build brand value, generate sales for the businesses, connect with the customers, engage with the customers, improve visibility of the product, etc. Brand ambassadors’ focus is on building long-term relationships between the brand (product or the company) and consumers. They aim to create brand loyalty, which means building loyal customers to the business. Generally speaking, businesses use actors, musicians, athletes, or other popular faces to promote their brands and products. Since people know these faces, they will begin to recognize the products they are promoting.