What is the best way to build a brand?

[Mika]

Branding is very important for not only making your product and business visible to your potential customers and build trust but also a way to generate sales and build revenue. Branding helps you to enter the new market and generate more sales. What can be the best way to build a brand? Well, I believe lifestyle marketing has very important role to play in branding. Lifestyle marketing means instead of promoting your product, you associate your product to certain kind of lifestyle and promote your product as a lifestyle product. This involves using brand ambassadors not just to promote products but to represent the kind of lifestyle the brand is associated with.

 

[Highs]

While lifestyle marketing is potent, it needs to be linked with pure brand values. It is crucial to build these relations and through this always aim at associating your product with a certain lifestyle. The people in your PR campaign should really fit the kind of lifestyle that your product offers; so that the customers will associate the brand with the lifestyle. Furthermore, the ability to incorporate current and past customers’ feedback into your branding strategy and other emerging trends will also assist in sustaining customers’ loyalty. It is about defining a brand that is an integrated part of consumers’ life.

 

[Spencer]

Building a brand is all about perception, how does people perceive your brand? In what light do you array your products and services, this is very important in making your brand stand out, think of all of the brand you like and unravel the reason you like them, what are the key components that drives you to them, knowing all of these will help you to replicate the same thing to your own brand.

For example you can look at apple or nike and see how you can learn their branding techniques or higher a brand strategist to help you out.