When it comes to creating and publishing content online a lot of people will tell you that you need to create quality content to get traffic and build engagement. But what exactly is quality content, what are the criteria of quality content? A simple explanation of quality content is the content that provides value to the consumer, either reader of the blog post or the viewer of the video, or listener of the podcast. What exactly is value? Well, providing value means your consumers are getting useful and interesting information, the content is entertaining or educational, and the consumer also likes share the content.