Marketing is very important for reaching potential customers and driving sales. Your marketing needs to be effective, and without effective marketing, you might not be able to sell even when you are selling a great product. What exactly is effective marketing? Well, for marketing to become effective, it should meet your goals. If your goal is to generate sales, your marketing campaign needs to generate a lot of sales. If your marketing is for traffic, your campaign should generate traffic. This will happen only when you are marketing to your true customers and you are using the right marketing platform and right marketing medium (marketing material).