It is very important to plan in any business or even in any project one may be undertaking due to the fact that it determines goals as to the direction to take towards achieving them. Whenever you plan, you state objectives, activities and requirements for achieving those objectives. The key advantage of this is to minimise confusion and ensure that everyone is well aware of what they are supposed to do. It also support the identification of risks and challenges ahead of time so that someone can facilitate their resolution beforehand. Success is achieved through better time and resource utilization.