Traffic exchanges are the program that help you to build traffic on your website. Getting 10 thousand or even 100 thousand traffic sounds very good but before using Traffic Exchange, you can understand the risks as well as its effectiveness. It can certainly build traffic and your Alexa rank will improve but the traffic is basically bot traffic so it is just number, there will be no ad impression and ad engagement. Traffic exchange traffic is not liked by advertising companies, so if you continue to use them your account might be cancelled. Interestingly, using traffic exchange for meeting traffic requirement for certain ad companies cna be a good idea