In order to get a lot of traffic from search engines, you need to know what keywords bring most traffic, and use those keywords on your website and rank your webpages high on searches for those keywords. Let’s say your main topic is Marketing and Advertising, let’s find out monthly searches for keywords related to this niche in the US, UK, Australia, and Canada. Let’s exemplify with “SEO” as a keyword. In the US, monthly search for “SEO” is 135,000, in the UK, it is 40,500, in Australia it is 18,100 and in Canada it is 22,000.Once you know the search volume for the target keywords, you can use them accordingly.