Pinterest might not be as popular as Facebook, Instagram, Tiktok, or even Twitter but it is certainly one of the widely uses social media platform. Pinterest is not just a social networking platform, it is actually a content discovery platform, by sharing content on Pinterest you will improve visibility of your content. Your pins can appear on searches, especially image searches, if you have done proper SEO on your Pins. Pinterest is a great platform to share visual content like images and videos. Interestingly, you can also share blog posts if you have used feature images. Pinning your web content builds visibility of your content on search engines, which is not the case with other social sites.