If you are selling online or offline, marketing is must. These days, digital marketing is more valuable than traditional marketing. Digital Marketing is not just going to social media and posting about your product and services, or going to Google to run ads, of hiring influencers to promote your products and services. Well, these are of course marketing methods but before you do those things you will have to do a lot of things so that you can target your customers, improve clarity and flow of your marketing campaigns. You also need to know the marketing platform thoroughly to be able to generate sales.