As a business owner, you need to focus on customer satisfaction very much. Well, you might consider sales to be the most important factor but customer satisfaction is the lifeblood of your business. When majority of your customers are satisfied, you will not only have recurring customers but even new customers. Your sales will continue to follow as long as your customers are satisfied. More customers mean better sales, and more satisfied customers means more profit. Without having satisfied customers, there will be no profit, therefore, it is very essential to keep your customers satisfied so that you can attract and retain more customers.