How to Use Digital Marketing Metrics For Better Marketing Campaign

[Mika]

Cost Per Mille: You use CPM in marketing campaigns that are for brand awareness. CPM will help you know how many people your campaign reached.

Cost Per Click: CPC is mostly used for search and social advertising so that you can reach targeted audience.

Click Through Rate: CTR is a metrics that will help you understand whether your ad was appropriate to your audience and if the ad was good enough to get conversion. CTR will help you test different kinds of ads.

Conversion Rate: Conversion rate is important metrics in digital advertising campaigns such as email marketing, product advertising, apps install, subscriptions, etc.

 

[Spencer]

Digital marketing campaign metrics helps you to keep track of your campaign and to figure out if it is working or not, it is like a pilot's pit, where you regulate stuffs about marketing and how you can build a robust marketing, when you initially launch a campaign not everything is going to go according to your plans, you'll miss some and these metrics actually helps you to get back on track.

There are different blogs like the hubspot blog or Neil Patel's blog where you can learn more about these metrics and how to improve them to get better results in your marketing