Marketing and promotion requires spending, but how do you determine the right advertising and marketing budget for your business? Well, some of the things that can help you understand how much money you need are the nature of the business, market conditions, size of the business, and available resources. If your business gets a lot of organic traffic and ranks very high, you might not have to spend a lot of money in marketing. However, if you do not receive any traffic, you might need a significant amount for marketing. Likewise, if you have a lot of followers on social media, a moderate ad spending can contribute to increased sales.