Getting the audience on X begins with changing your outlook from what audiences you want to sell to, to whom you are selling. Forget your product for now. However, you should think about the difficulties, concerns or passions of your target audience. Discuss those problems, explain useful recommendations, and provide the information that will be helpful for them – without advertising. This approach earns them trust and they will start perceiving that you have been noticing their needs. But the moment they are interested, or they give you their respect, they will default to your station for solutions. That is when presenting your product will be like answering a question, rather than giving a sales pitch.