Whether you are promoting your product, services or business in general, whether you are promoting your blog, youtube channel, online articles, or videos, you will have to spend money on marketing. In order to generate sales you might be spending $100-$200 in marketing, what if you fail to generate a good return on your advertising investment? You will you will lose money if your advertising does not convert. How can you recover your marketing budget if your marketing effort does not convert? There is no way you can recover your marketing cost if marketing does not convert. You can address this issue only by running low cost marketing or using free marketing.