You need quality content on your blog or vlog. But how do people know that the content creator has offered quality content? First of all your content needs to reach its target audience. For instance, if your content is a recipe video, it needs to reach people who likes to discover new receipe. If your content is a blog about how to market on Facebook, your post needs to reach to people who want to learn marketing. There are a couple of methods to reach your target audience, one, you optimize your content for searches. Your blog post needs to be discovered on search engines or social media, your videos need to be discovered on the platform where they are published.