If you have an online store and you are not generating sales one of the reasons that might not have crossed your mind yet could be due to UX and UI. User Experience and User Interface is very important for generating sales. No one likes to shop from a site that gives a terrible user experience or has a terrible user interface. You will have to use bright colors on your store and use word pictures like discounts, freebies, sale to attract users and make them want to learn more. You will have to categorize your products and tag them properly so that buyers can find them easily. Your store also needs to have a support to live chat with customers.