Customers have become informed these days that it is not possible to fool them. These days customers are aware of marketing gimmicks and they know all the marketing tactics so they are sceptical of ads. That’s why it is very difficult to get conversion on ads. However, if you are honest and transplant about the product you are promoting through ads, you might expect good conversion rate. You need to clearly tell what your product is and what your product isn’t. Make sure to be open and honest about your intentions in your ad campaign. When you are honest, customers trust you, when they trust they will have confidence in your product, which bring sales.