One of the best platforms for business marketing is by marketing on social media. You can do marketing in two ways, one, by running ads, and two by promoting to your followers. The second option is best because it is free. However, this method will work only when you have a lot of followers. So, how do you actually build followers? The answer lies in publishing useful and informative content on social pages. You will also have to engage with your followers consistently, and leverage features like live videos, short videos, and stories to build the community. As your follower count grows, you marketing efforts will also start paying off. Just remember, do not do too much promotion, balance promotional content with useful content.