Even though social media marketing is one of the most popular digital marketing methods, it is really difficult to attract customers through social media. When you are promoting on social media, you have to options to get the word out about your products to attract more customers, one, paid social, and two, organic post. Paid social means you promote your products through social media advertising, and organic post means you promote to your followers. The first option required advertising budget, and the second option is free. The first option works when you run ad campaign where as the second option works if you have a lot of followers.