Being able to advertise your business on your local community radio is quite efficient. Initally, get in touch with the station so as to find out more about the audience and the price of advertising. Make plain, easy to read ads most of which should be informing the public about what they stand to gain from you and what sets you apart. You can also adopt specific programs or event that has connection with your business. At times you could organize for an interview whereby you present your story and advocacies or offered services. Get an attention of the listeners during the advertisement on the radio, and encourage them to make a purchase or take an offer by giving them a good discount or attractive offer.