The role of brand ambassador is to promote product and services for business by monetizing their popularity. Influencers are people who are popular on social media platforms and have built quite a huge following. Influencers also do the same thing that brand ambassadors do. Brand ambassadors and influencers, both promote the brand and products to drive sales, and build. However, the basic difference is brand ambassador work on a long term basis, so more than sales they are focusing in building the brand whereas and an influencers are more into shorter-term relationships and primarily focused on generating sales. If you are not familiar with the role of brand ambassador and influencer marketer, they might seem similar.