Content Repurposing: What Is It and How to Benefit

[Mika]

If you are a content creator, you should repurpose your content. But what exactly is content repurposing and how can you benefit?

Content repurposing means, using your existing content to create new content. For example, you can convert your long videos into multiple short videos, a video in to a blog post, a blog post into a video, a long article into multiple short posts, etc.

You can benefit through content repurposing as it helps you to reach more people, save your time and energy to create entirely new content, and also populate your pages with fresh content.

Whether you are a marketer, video creator, content writer, repurposing your content will help you.

 

[Spencer]

Content repurposing can help you in reaching more markets for example in the past few years there has been a boom in video consumers so if you can make your written contents into video you'll reach a lot of people for the first time and it will give you new audiences.

Podcast is also another space that has been gaining traction, repurposing your contents to serve these markets will benefit you as a content creator, you just have to buy equipments that will make creating this type of contents attractive to watch, like a video camera and a good microphone.