If you have knowledge and skills, you can certainly do your own SEO. However, I believe SEO is one of the most misunderstood term that people use online. For most people, SEO is all about adding keywords and building backlinks for your website. Well, these are certainly important SEO strategies but there is more to SEO other than keywords and backlinks. SEO is also about creating and publishing high value content, a nicely designed website that is fast, having a clean interface where people find easy to navigate. SEO is also about getting your site noticed on social media not just on search engines. Proper SEO will help your site appear on the top search results.