If you are a marketer or an entrepreneur, you will have to involve with marketing and promoting products and services so that you can not only build brand but also generate sales. If your marketing strategies are not effective, you might fail as a marketer and entrepreneur. You can do marketing in two ways, one, free marketing, and two, paid methods. Free marketing means using social media, offering sample products or trials, door to door marketing, etc. Paid marketing means running ads. You can run ads on various platforms, either online or offline. No matter what kind of marketing methods you are using, they need to have conversions.