Marketing is very important. Some people and businesses take this in such a literal sense that they start doing aggressive marketing. Aggressive marketing means, you are promoting your products and services here, there, every where, on multiple platforms and using multiple methods, and spending a lot of money on marketing budget. Well, being overly promotional might not help you. In other words, being very aggressive with your marketing campaign might not convert in the same ratio and you might lose your marketing budget. Marketing works only when you market your products to the proper audience and reach then using the method that they are used to.